Rules Of ...

Thirds:

1.  power shown from left to right and top to bottom
2. Use of grid and intersections.

Hierarchies:

1. object and people about of in front have greater power/importance.

 Contrast:

1.   use of darkness and brightness to emphasize objects, create mystery, suspense.

Repetition:

1. For emphasis, reinforcement BUT Keep It Simple Stupid! 

Alignment:

1. Things are the aligned with one another - no widows or orphans.

Proximits:

1. Things are equal distance from one another and the edges of document.